The Last Word on April 2022

A roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

10 Email Marketing Experts Predict the Future of Email in 2032 (Email Design Review)

How Many Email Marketers Are Actually Writing “Dark Mode” Code? (SendView)

You’re Still Being Tracked on the Internet, Just in a Different Way (The New York Times)

Insightful & entertaining tweets

The world won’t end if your email goes out after 10 am on Tuesday.

We are marketers, not life saving surgeons.

— Mark Jung (@TheMarkJung) April 4, 2022

Receiving 2-3 emails a week from a furniture/lighting/hardware brand is not “Just enough to stay in the know”. Holy shit. pic.twitter.com/yhuYsA5HPj

— Brad Frost (@brad_frost) April 12, 2022

Why play hide-and-seek with your ‘Unsubscribe’ link?

Many companies send #emails with very tiny dark unsubscribe links that you can’t easily see.#emailgeeks

— OmondiOuma™ (@OmondiOumaSnr) April 13, 2022

Some unwritten rules to consider:

1.
2.
3.
4.

— Jon Henshaw (@henshaw) April 24, 2022

Many changes that clients request don’t materially degrade the effectiveness of an ad. But asking for so many pointless edits eventually degrades the morale and motivation of the people making them.

— Lee Clow’s Beard (@leeclowsbeard) April 21, 2022

Noteworthy subject lines

Michaels, 4/14 – Easter is *officially* back! You’ve unlocked savings for Easter brunch.
Applebee’s Grill & Bar, 4/5 – Kids Eat Free on Easter 🐰
Williams Sonoma, 4/23 – Are you ready for Cinco de Mayo? Let us help!
Zales, 4/30 – Mother’s Day is May 8th! Save 30% off the Perfect Gift
Uncommon Goods, 4/21 – New: Save a flower. Send chocolates to Mom.
Express, 4/30 – OOO ➡️ On vacay 🏖️
Eddie Bauer, 4/12 – 🏕️ 40% Off Fleece For Nights Around The Fire
Nordstrom Rack, 4/15 – 5 spring shoe styles you need now
Express, 4/12 – 🌼 Hit the festival circuit in Dippin’ Daisy’s 🌼
GapCash, 4/27 – Work/Blazer Balance
Burlington, 4/27 – Dresses for proms, graduations, weddings, & more!
IKEA Family, 4/8 – Your furniture’s second home should be a home
IKEA Family, 4/25 – Find your perfect, pre-loved piece in our As-Is section
Gap, 4/12 – This tank sold out 4 times
Express, 4/9 – 1,000+ 5-⭐ reviews and counting
Macy’s Star Rewards, 4/12 – Use Star Rewards to earn bonus points—pronto! 🤩
Olive Garden, 4/5 – Lasagna for One … or Everyone
Banana Republic, 4/8 – Inside The BR Baby Collection
Eddie Bauer, 4/8 – It’s Here! Eddie Bauer + Cabana Van Rentals 🚙
Eddie Bauer, 4/22 – Our First Upcycled Collection With Looptworks Is HERE
West Elm Design Services, 4/9 – Get FREE design advice! We’ll help redo your living room
Uncommon Goods, 4/13 – You can’t put their names on an air fryer
Fandango, 4/7 – Be Fast Like Sonic! 🦔💫
Patagonia, 4/22 – Our new film “Newtok”
Petco Love, 4/10 – Help us make a big impact on pet lives

New posts on EmailMarketingRules.com

Litmus: Are You Tracking the Right Email Marketing KPIs?

How to Trim Your Out-of-Control Martech Stack

Second Quarter 2022 Holiday Marketing Quarterly

The Last Word on March 2022