The Last Word on April 2024

Posted by Chad S. White on May 3, 2024

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A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

Google Delays Third-Party Cookie Deprecation Until Likely 2025 (CMSWire)

Research on the Google HubSpot Acquisition: 48% Would Consider Switching (Email Vendor Selection)

Beefree Acquires Really Good Emails (Beefree)

Dear Google, it’s time for better CSS support in Gmail (The Email Factory)

F-Shape Pattern And How Users Read (Smashing Magazine)

Career Paths for Email Marketers (Jacques Corby-Tuech)

Insightful & entertaining social posts

2. Fake urgency *DESTROYS* your credibility. There is no offer here…AND IT ENDS IN 3 WEEKS.

Countdown timers don’t really function like they used to, but they are still an effective technique when you are hours *NOT DAYS* away from expiration

— Alex Williams (@alexcwilliams) April 9, 2024

Noteworthy subject lines

Scout from BARK, 4/1 – We now make stuff for cats. Welcome to CatBox.
MoMA Design Store, 4/1 – April Fools’! Designs That Trick the Eye
Zales, 4/1 – Don’t Want Mother’s Day Emails?
The North Face, 4/29 – This year, give mom more outdoors.
Fanatics.com, 4/23 – Game On, Graduation Edition
Tumblr, 4/22 – World Earth Day 2024 🌎🌍🌏
AE Earth Day, 4/22 – Trade in a pair of jeans & get $10 off a new pair! 👖
FIGS, 4/19 – Hurry! Our ♻️ Bin is Almost Full
vineyard vines, 4/3 – And They’re Off: Kentucky Derby Looks Are In
Spirit Halloween, 4/24 – 😱 Spirit’s Grand Opening August 1
Superdry, 4/11 – Lightweight Jackets For The New Season
ECCO, 4/3 – Spring vibes = big spring savings
Gap Email Exclusive, 4/1 – It’s Crochet EVERYTHING season
Patagonia, 4/20 – Made for climbing
Crate & Barrel, 4/13 – Three words: Patio. Pizza. Party. 🍕
Crate & Barrel, 4/19 – The best outdoor get-togethers are spontaneous
Clinique Online, 4/12 – A makeup lover’s MUST DO.
Lego® Family, 4/26 – Become LEGO® Star Wars™ directors!
Abercrombie & Fitch, 4/19 – Be the main character.
Clinique Online, 4/12 – Our treat. Eye drama that’s safe for sensitive eyes 🖤🎉
IKEA Family, 4/12 – Which one do you want to go to bed with?
Williams Sonoma, 4/28 – Join us for an evening with Ina Garten
Bass Pro Shops, 4/20 – Check Out Chris Janson’s New Music Video!
Target, 4/17 – Pre-order Taylor Swift’s The Tortured Poets Department CDs 🤩
Bitly Team, 4/23 – Taylor Swift gives a QR Code masterclass?
Williams Sonoma, 4/12 – Entertain like a queen 👑 Shop the Bridgerton Collection
Fanatics.com, 4/8 – NEW! Darius Rucker Spring Collection!
kate spade new york, 4/17 – Just dropped: Disney x kate spade new york
Gap, 4/13 – New Disney DROP
Scout from BARK, 4/11 – Now Boarding on BARK Air: Your Dog 🛫