The Last Word on August 2016

Posted by Chad S. White on September 1, 2016

Must-read articles, posts & reports

Everything You Wanted to Know About Email CTA Buttons (Really Good Emails)

Simple email subject lines are failing to engage consumers: stats (Econsultancy)

Teaching the Email Marketer How to Fish (Adobe)

An Alternative Theory (Rebelmail)

Engagement Rate Heralds Next Era Of Email Metrics (MediaPost)

Millennials + Email: How to Engage Email Natives (BrightWave)

Interview: Litmus CEO Paul Farnell on Microsoft partnership (EmailMarketingWeb)

Insightful & entertaining tweets

@remybergsma: @litmusapp @kenburbary with Delta Airlines outage, people interviewed said ‘I didn’t receive an email with the news!’ Nuff said. #adobechat

@iamelliot: 9 times out of 10, the solution to any email dev problem is “just add another table” #emailgeeks #tables4dayz

@RodriguezCommaJ: Modular design requires buy-in from everyone. Copywriters, designers, and coders all need to know what modules they can use. #LitmusLive

@tdnvl: “An Amazon email in your inbox should feel like an Amazon box on your doorstep.” @vickymakesstuff #LitmusLive #emailMarketing

@tatianatmac: “Design is the rendering of intent.” –@jmspool via @pnts #LitmusLive

@Listrak: 1/3 of shoppers took advantage of BOPIS (buy online, pick-up in store) in 2015 holiday season #ListrakTrends

@bestofjess: “The most important things don’t show up in analytics. I want a graph of hand-written thank you notes received & karma earned.” #contentjam

Noteworthy subject lines

OnlineShoes.com, 8/13 — Get $60 off | Gold, silver or bronze deals
West Elm, 8/13 — First-Place Picks! See what made our list…
Aeropostale, 8/15 — Trending: Our Americana Shop
Earth Day Network, 8/18 — World Records We Shouldn’t Be Breaking
Verizon, 8/21 — Now that the games are over, catch up on the best movies
ToysRUs, 8/2 — Calling All Candidates!
American Apparel, 8/9 — WIN A $500 Gift Card + Model For Us
Sony, 8/9 — A+ Innovations | Perfect for Back to School
GapKids, 8/9 — Classroom-cool, after-school ready
Dunkin’ Donuts, 8/26 — The hotter the weather, the better these taste!
Neiman Marcus, 8/3 — Baby, it’s cold INSIDE: 20% off cashmere right now
Brooks Brothers, 8/18 — It’s hot out. But now for long.
Lands’ End, 8/9 — There’s no such things as a “good enough” cardigan to us
Anthropology, 8/16 — A favorite designer. A soon-to-be favorite dress.
Victoria’s Secret, 8/18 — The perfect pair
The Swiss Colony, 8/9 — Snack Softly…and Chew a Savory Stick
Chili’s, 8/18 — This deal will have you guacin’ on sunshine!
San Diego Zoo, 8/12 — Happy 100th Birthday to the San Diego Zoo!
SeaWorld Orlando, 8/16 — Can you handle the thrills of National Coaster Day?
Goodwill Industries, 8/27 — DIY Harry Potter Inspired Projects
Dell, 8/2 — Wait… Dell.com has amazing savings on electronics too? (On second thought, don’t wait.)
Drs. Foster & Smith, 8/15 — Your Pet is About to Miss Out : (
J.Crew, 8/13 — Pop quiz! Which button-up’s for you?
Moosejaw, 8/18 — Can you Anagram with the Best?
GapKids, 8/18 — 2 inches taller? Try cute PJs that fit
Horchow, 8/1 — Need inspiration? We’ve got that!
Kate Spade, 8/13 — like? love!
Neiman Marcus, 8/12 — #onlyatNM evening dresses from Sachin & Babi Noir
Target, 8/28 — It’s #TargetRunDay! Get 10% off your purchase.
FansEdge, 8/24 — Avoid #FOMO. 25% Off Is Almost Over.
REI, 8/9 — Introducing REI Garage
Applebee’s, 8/2 — Chad, Download Our App and Save!
Ikea, 8/9 — Chad, the new 2017 IKEA Catalog is here!