The Last Word on August 2021

Posted by Chad S. White on September 3, 2021

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A roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

What Are Stores Even Thinking With All These Emails? (The Atlantic)

The Conscientious Marketer: Don’t Send Emails to People Who Have Unsubscribed (MediaPost)

How the Pandemic Has Changed Marketing (MarketingProfs)

Why Does Microsoft Hate You? (Spam Resource)

Holiday Email Campaigns: What We Learned In 2020 & How to Prepare for 2021 (Only Influencers)

Insightful & entertaining tweets

You don’t choose the email life, the email life chooses you 💌#emailgeeks pic.twitter.com/sLBDsB1fu3

— Avi Goldman (@theavigoldman) August 17, 2021

95% of millennials say their friends are the most credible source of product information.

— Jay Baer (@jaybaer) August 17, 2021

Have we seen this email escalation piece? 😂 @metmuseum https://t.co/Aoo9UN22kn @NewYorker #emailgeeks

— Kirk Bentley (@VeryBentley) August 19, 2021

E tu, Reebok?? 😩

Re: this tactic sucks. pic.twitter.com/XCDl0q7c8p

— Val Geisler (@lovevalgeisler) August 6, 2021

Noteworthy subject lines

Burlington, 8/5 – Our Nationwide Hiring Event starts soon! Apply today.
CVS, 8/24 – Full FDA Approval for Pfizer-BioNTech COVID-19 Vaccine.
Uncommon Goods, 8/28 – ⏰ Snag these gifts early—last year, they sold out
Target, 8/5 – Get the kids ready for school early ✏️
Gap, 8/27 – The teacher/style icon: MR JAMISON
Big Lots, 8/19 – Turn school to-do lists into TA-DA lists!
Target, 8/10 – Try out School List Assist to find & shop your class list.
Uncommon Goods, 8/17 – Dorm Style 101: How to have the coolest room at college
Bed Bath & Beyond, 8/10 – Pack & Hold: Shop online or locally. Pick up near campus!
Walgreens, 8/11 – Here’s what’s waiting @ Walgreens! A world of deals is a click away – same-day Delivery = the convenient choice.
Subway, 8/18 – FREE COOKIES. $0 DELIVERY FEE.
Uncommon Goods, 8/31 – Introducing Uncommon Experiences—a selection of hand-picked, virtual classes
Williams Sonoma, 8/24 – Now brewing: pumpkin lattes at home 🎃 ☕ (coffee makers ship FREE!)
Olive Garden, 8/26 – Your first course is always never-ending
Gap, 8/7 – Remember jeans? WE DO
Nordstrom Rack, 8/5 – Don’t miss The Denim Shop—up to 65% off
Quiksilver, 8/29 – New Rashguards Made For Chasing The Hoizon
Williams Sonoma, 8/19 – The patio bar is STILL open
REI, 8/19 – Camping Road Trips > Road Trips
Camping World RV, 8/25 – 🚨Used RV Markdown🚨
ModCloth, 8/4 – “Where’d you get that dress!?”
Express, 8/11 – New selfie-worthy Body Contour styles 🤳
Bass Pro Shops, 8/29 – Everything you need to prepare your meat
Uncommon Goods, 8/7 – A 🌟spotlight🌟 on favorites from our Black makers
Moosejaw, 8/26 – Meet our new friends at Black Outside, Inc.
Nintendo, 8/25 – My Nintendo and LEGO® VIP are teaming up!
Macy’s, 8/19 – Ta-da! Toys“R”Us is now at Macy’s!
Kohl’s Friends + Family, 8/27 – Shop Sephora at Kohl’s to find skincare for every age & every stage.
Target, 8/7 – Hearth & Hand with Magnolia: Fall collection 🍁
Saks Fifth Avenue, 8/10 – Hours left: Get 20% off when you create an account