The Last Word on December 2017

Posted by Chad S. White on January 8, 2018

Must-read articles, posts & reports

A Beginning of Year Email Audit Checklist (Trendline Interactive)

Repealing net neutrality and its unintended consequences for email (Adestra)

8 Brands Using Email Personalization Like Pros (Campaign Monitor)

Estonia, the Digital Republic (The New Yorker)

Insightful & entertaining tweets

☎️ “Hello Email Rendering Department”

📞 “Yes which version of Outlook?”#emailgeeks

— Elliot Ross | long usernames like msn in 2005 💯 (@iamelliot) December 20, 2017

Noteworthy subject lines

Boston Market, 12/2 — 32 Days of Giving Sweepstakes!
Petco, 12/7 — Santa! We know him!
Under Armour, 12/7 — The Best Gear That Fits In A Stocking
UncommonGoods, 12/15 — Knock Their Stockings Off
Scotts, 12/8 — Gifts for the Lawn Enthusiasts in Your Life
Gap, 12/12 — For every little dasher, dancer, prancer, and crawler
Aeropostale, 12/10 — FREE SHIPPING On All Orders! Green Monday Starts Now!
HP, 12/10 — Hey Chad, Green Monday is on!
Victoria’s Secret, 12/16 — Still shopping for your list? Super Saturday Sexy Savings is here!
Target, 12/13 — Is you home ready for holiday guests? This SALE helps.
Banana Republic, 12/12 — How’s *this* for cozy?
Lenovo, 12/13 — [#Heads Up] 48-Hour Sale Starts Today!
Brooks Brother, 12/8 — Starts today: Free gift card when you give a gift card
ToysRUs, 12/20 — Get Great Christmas Deals, PLUS a FREE $5 eGift Card!
American Red Cross, 12/8 — Send a Red Cross gift to those who need it most
Make-A-Wish, 12/12 — Still searching for a heartfelt gift?
Feeding America, 12/6 — Did you post what you’re #thankFULL for?
MAC Cosmetics, 12/20 — Free Overnight for 12.25 Delivery! Plus Hours Left to Get a Free Lip Palette When You Join MAC Select!
Walgreens, 12/22 — Down to the wire? We are open!
ToysRUs, 12/24 — Forgot Something? Remember We Have eGift Cards.
Express, 12/24 — Always the perfect fit | Gift an e-gift card before it’s too late…
Gilt, 12/21 — Last Minute NYE Looks: It’s the final countdown to style
Applebee’s, 12/15 — Dollar L.I.T. = Awesome
Staples, 12/6 — Pop quiz: Flu viruses can live for ___ hours
Jetsetter, 12/10 — Why Hotel Sex is WAY Better
ThinkGeek, 12/12 — You are one with the Star Wars Sales, and the Star Wars Sale is with you.
FansEdge, 12/15 — #ForceFriday SPECIAL Star Wars Gear!
Epicurious, 12/16 — Our Favorite Cookbooks of 2017
Barneys New York, 12/16 — Meet The Lady Bird Actor Who Nailed Her Role As The Popular Girl