The Last Word on February 2021
A roundup of email marketing articles, posts, and tweets you might have missed last month…
Must-read articles, posts & reports
2021 State of the ESP RFP Survey Results and Conclusions (Only Influencers)
How Popular is Dark Mode Usage for HTML Emails? (Email on Acid)
If You’re Not Working to Upgrade Your Marketing Skills, Why Not? (Business2Community)
Fun Twitter, LinkedIn, and Facebook Background Photos for Email Geeks (Litmus)
Insightful & entertaining tweets
this Super Bowl could have been an email
— Mia Galuppo (@miagaluppo) February 8, 2021
MS Word rendering engine #EmailGeeks https://t.co/jZkys78gcB
— Mark Robbins (@M_J_Robbins) February 10, 2021
My new favorite professional power move: on video calls with vendors, drink out of mugs with their competitors’ logo on it
— Kristin (@EmailSnarketing) February 17, 2021
Noteworthy subject lines
Lowe’s Home Improvement, 2/5 – Want to shake things up this Valentine’s Day?
XOXO Victoria’s Secret, 2/12 – V-day Weekend Is Here So Bring on the Glam
Belk, 2/13 – Hey, Galentine! 😍 Save up to 60% on new #OOTD
Namecheap, 2/11 – Love is in this email
Williams Sonoma, 2/14 – Still need a gift? Buy online and pick up at your local store!
Eddie Bauer, 2/14 – ❤️The Outdoors? We’re Smitten With These Styles.
Big Lots, 2/13 – Prep the patio! Beautiful new styles here now!
Bass Pro Shops, 2/11 – Get ready for warmer days on the water with our latest deals!
Eddie Bauer, 2/25 – Rainy Or Not – New Outerwear For Fickle Forecasts
West Elm, 2/13 – NEW planters = The cure to the winter blahs
Express, 2/1 – Celebrate Black History
Michaels, 2/5 – Celebrate amazing Black makers with us this Black History Month.
ModCloth, 2/13 – Our Madam VP tee is back!
Crate & Barrel, 2/18 – Ready for Easter? We are. 🐣
Sears, 2/5 – N95 masks 😷 BACK IN STOCK
Nordstrom, 2/10 – Refined work-from-anywhere style
Office Depot, 2/5 – Spin your office into a comfortable workspace
Target, 2/11 – Easy living room updates 🏠
Nordstrom, 2/18 – Up to 50% off styles for your family and home
Applebee’s Grill, 2/20 – Order delivery for free!
Uncommon Goods, 2/12 – New: You’re 1000 pieces away from London, New York, Paris, and Venice
Uncommon Goods, 2/22 – You could search everywhere and not find these gifts—except here.
Zales, 2/25 – Celebrate Disney’s Beauty And The Beast’s 30th Anniversary
Target, 2/5 – Celebrate Dr. Seuss’ birthday with $6 & $11 picture books.
Williams Sonoma, 2/13 – Cooking at home with Bobby Flay
AutoZone, 2/16 – Are coolant and antifreeze the same?
Banana Republic, 2/18 – New Sustainable Styles
IKEA, 2/4 – Chad , want to cut your utility bills?
PINK with Purpose Project, 2/20 – We are giving 15 people $25,000 each to fund their dreams 🌎🧠🤝
REI, 2/18 – 🐶 Warning: Cute Dogs Inside 🐶
Kohl’s, 2/22 – Meet the Kohl’s App … here to help make life a little easier.
New posts on EmailMarketingRules.com
Email Marketing Trends for 2021: Competitive Differentiators
Email Marketing Trends for 2021: Unproven Opportunities
Anatomy of an Email: Envelope & Body Content
On-Demand Webinar: Modular Email Architecture
Sendinblue: 15 Experts Predict the Future of Email