The Last Word on February 2024

The Last Word

A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

How to Manage Your CEO’s “Great Ideas” (Scaling CRM)

Google and Yahoo Are Cracking Down on Inbox Spam. Don’t Expect Less Email Marketing. (Wall Street Journal)

What AI Has Made Scarce (Christopher S. Penn)

The Way AI Will Be Sold to a Skeptical Public Is Starting to Become Clear (CNBC)

Into the Inbox: Email Statistics Report for 2024 (ZeroBounce)

Toward a Unified Taxonomy of Text-Based Social Media Use (The Verge)

X-tra, X-tra: Musk Announces A Rival Email Service To Gmail (MediaPost)

Insightful & entertaining social posts

Noteworthy subject lines

HP.com, 2/29 – Leap year savings! It only happens once every 4 years
Scout from BARK, 2/29 – Turn this extra day into a FREE extra month 👉
Urban Outfitters, 2/29 – Leap Year Sale! 29% OFF Sitewide →
Goldbelly, 2/29 – 🐸 29 HOURS! Leap Day BOGO SALE 🐸
Priceline, 2/29 – Extra day, extra $29 savings (+ more deals!)
American Eagle, 2/29 – 29% off ALMOST EVERYTHING! Celebrate Leap Day with extra saves 🐸 ⏳
Lane Bryant, 2/29 – LEAP DAY TREAT! $29 cotton bras + SO MUCH MORE
Duluth Trading, 2/29 – 29% OFF Your Order Today Only!
NFLShop.com, 2/12 – Shop Official Super Bowl LVIII Champions Gear
Fanatics.com, 2/12 – Kansas City Chiefs are Super Bowl Champions!
vineyard vines, 2/12 – KC, Celebrate Your Back-To-Back Champs!
Chubbies Weekender, 2/9 – The Weeekender: Tips For Watching The Big Game Like A Freakin’ Pro
Macy’s, 2/8 – 🏈 Hosting this Sunday? These picks will make it even more epic
Crate & Barrel, 2/9 – Shop up to 20% off everything you need for a game-day feast!
Scout from BARK, 2/11 – The only Super Bowl your dog cares about 👉
Huckberry, 2/11 – Hail Mary for 45% OFF
YETI, 2/9 – Cover The Spread This Sunday
Clinique Online, 2/12 – The happiest Valentine’s fragrances 🧡 25% off today.
Chanel, 2/12 – Final hours for complimentary overnight shipping
Scout from BARK, 2/14 – Does your Valentine have stinky breath? 🐶😬
Petco Love, 2/20 – Open for the best love story ever
Neiman Marcus, 2/15 – Wedding looks for showers, rehearsals & the big day
Art.com, 2/14 – 🐲 Usher in the Lunar New Year
Crate & Kids, 2/24 – Shop our Easter Gift Guide (it’s March 31 this year!) →
Big Lots, 2/23 – Shop limited-time bargains during the Tax Refund Event!
Williams Sonoma, 2/9 – It’s National Pizza Day! 🍕 Celebrate with 20% OFF Breville Smart Oven® Pizzaiolo (+ ships FREE)
Abercrombie & Fitch, 2/14 – You in these skirts…
Peloton, 2/24 – Introducing YouTube TV on Peloton Entertainment
Neiman Marcus, 2/21 – Veronica Beard debuts the perfect knit jacket
The North Face, 2/27 – FUTURELIGHT: Ultra-breathable waterproof protection.
AKHG By Duluth, 2/24 – 30% OFF The Fastest-Drying Shirt In The Wild
MASS MoCA, 2/20 – Announcing THE PLASTIC BAG STORE, Opening May 9
Nintendo, 2/27 – Happy Pokémon Day!
Scout from BARK, 2/18 – YOU GET A BED 🐶 YOU GET A BED 🐕 YOU GET A BED 🐕‍🦺
AutoZone, 2/12 – Restore your engine to run like new
Levi’s®, 2/24 – More than blue jeans
Panty Party from Victoria’s Secret, 2/9 – 7 Pairs, $35—The Math is Mathing
Quiksilver, 2/23 – What’s The Magic Length For Boardshorts?
Banana Republic, 2/27 – BR x thredUP: Extend the life of pre-loved styles.
Vuori, 2/14 – Vuori x Exos
Gap, 2/9 – NEW DROP: DAP x GAP
Columbia Sportswear, 2/28 – $20 off $100+ when you say yes to texts! 📱

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The Last Word on January 2024

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