The Last Word on January 2020

Posted by Chad S. White on February 7, 2020

Must-read articles, posts & reports

Most Email Marketers Will Invest This Year Despite Challenges: Study (MediaPost)

2020 State of Email Report (Litmus)

Were You Aware of Verizon Media’s “Off Switch” to Email Verification? (Webbula)

Insightful & entertaining tweets

design is 95% designing something, and 95% fiddling with it until the deadline

— Elliot Ross (@iamelliot) January 7, 2020

AWS accidentally sent me their email newsletter template, and it’s kinda great.

cc @dabit3 😉 pic.twitter.com/MYm6nHU3nD

— Kilian Valkhof (@kilianvalkhof) January 13, 2020

I think *think* possibly my test email isn’t rendering correctly… if you zoom in a look closely, there’s a tiny spooky emoji in there too. #emailgeeks pic.twitter.com/CwOLWlNzit

— Sean Hinton (@SeanHinton18) January 21, 2020

PSA: Don’t call it a 1-Click Unsubscribe in your footer if I have to click, then enter my email address 🙄, then click submit, then end up at a preference center, then uncheck all of the lists I’m apparently on, then (finally) click the last submit button.

— Val Geisler 💌 (@lovevalgeisler) January 27, 2020

Emotional Tone for Unsubscribes https://t.co/Ge1oyhnebF pic.twitter.com/lrp3aWHMl8

— Chris Coyier (@emailisgood) January 29, 2020

Noteworthy subject lines

Dick’s Sporting Goods, 1/1 – New Year’s Resolutions Start Here 🎊
T.J.Maxx, 1/1 – 🎉 NEW YEAR = NEW ARRIVALS 🎉
Eddie Bauer, 1/1 – Happy New Year, Happy New Gear!
Bass Pro Shops, 1/1 – NEW fishing gear for 2020
Bed Bath & Beyond, 1/1 — 🥗 + 🚰 + 😴 + 😌 + 🏃 = your resolution to be healthy in 2020! + 20% Off Coupon
Kohl’s, 1/14 – Becoming your best self has never felt so rewarding 😍
Williams Sonoma, 1/14 – 7 kitchen essentials for the new year
Staples, 1/21 – GOALS —> 2020 planners + calendars. Get after it!
Michaels, 1/28 – Save on the gear you need to celebrate football’s biggest matchup!
Williams Sonoma, 1/23 – For the win: game day food favorites
DICK’s Sporting Goods, 1/14 – 🏆 Officially 4X National Champions!
UncommonGoods, 1/28 – They’re back – just in time for ❤️Day
Zales, 1/23 — 💎 Better Than Roses 💎
Everlane, 1/28 – The Forecast Calls For Cashmere
Starbucks, 1/28 – Cozy is a flavor
Saks Fifth Avenue, 1/9 – These 7 hydration heroes will save you skin
Dollar General, 1/8 – Switch to save $3.50 on flu relief at DG.
Nordstrom, 1/22 – New wedding-guest dresses to wear this season
Hobby Lobby, 1/23 – Say “I Do” to 50% off Wedding
Patagonia, 1/14 – Industrial hemp workwear for the greater good
Bass Pro Shops, 1/22 – Johnny Morris honored by National Professional Anglers Association
Banana Republic, 1/22 – Celebrating Melodie McDaniel’s bold vision
Gap, 1/13 – Code MORE is all yours
Olive Garden, 1/22 – How do you say Piccata: [peek-KAH-tah]
Petco, 1/27 – Is howl-itosis a problem? 👅
UncommonGoods, 1/23 – Free 👏 shipping 👏 all day 👏 every day 👏
Kohl’s, 1/27 – 📱 Make your life easier with the Kohl’s App (aka your trusty Kohl’s sidekick)!