The Last Word on January 2023

Posted by Chad S. White on February 6, 2023

Leave a Comment

A roundup of email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

The Future of Email Marketing & Marketing Automation 2023 (EmailMonday)

Deliverability in 2023: Looking Back, Looking Forward (Kickbox)

B2B Gamble: Brands Boost Their Marketing As They Brace For A Recession (MediaPost)

Does Your Email Copy Persuade or Sell? (Holistic Email Marketing)

What Are Email Headers, How Are They Used, and How to Find Them? (Kickbox)

Insightful & entertaining social posts

Owning your own distribution channel is an important lesson for creators. Build your emails list, take a lesson from other creators #theoatmeal #emailgeeks pic.twitter.com/1op9rJvCZE

— Matthew Vernhout – @emailkarma@deliverabililt.ie (@EmailKarma) January 12, 2023

LOL, I asked ChatGPT to write a Drake verse about not emailing your list. 😂#EmailGeeks pic.twitter.com/DJYVwowrJa

— Travis Ketchum (@TravisKetchum) January 19, 2023

My top 5 email pet peeves:

1. Fake order confirmations (heart attack by email)
2. Fake RE: and Fake FWD:
3. All images + No alt-text
4. Bait-and-switch subject lines
5. Getting a sale email after I purchased

Anything to add?

— Kat Garcia (@heykatgarcia) January 3, 2023

I just opened an email and audio from the email immediately started playing and I NEVER want to experience that again. I didn’t even know audio in an email was a thing.

— Kelly Vaughn (@kvlly) January 24, 2023

Noteworthy subject lines

Michaels, 1/3 – Try something new in 2023! 🤩 Check out our classes and events.
Big Lots, 1/3 – ❤️ Ease into a healthier lifestyle!
Everlane, 1/3 – New Year Style Resolutions
Clinique Online, 1/2 – Start 2023 looking BRIGHT 🔆
Michaels, 1/11 – Try something new in 2023! 🤩 Check out our classes and events.
Art.com, 1/4 – REVEALED: Pantone’s color of 2023!
Nike, 1/12 – Todd X Nike: 2022 Year in review
Goldbelly, 1/5 – Fuel Your Resolution 🥗🍍 Fresh Fruits, Clean Proteins, & More!
The Container Store, 1/11 – Get Your Office Set For 2023
Forever 21, 1/17 – Trending colors for 2023 🦋🥝
Allbirds, 1/17 – Our Lunar New Year Exclusive
Peloton, 1/13 – Quitter’s Day who?
Vineyard Vines, 1/14 – The Valentine’s Shop Is Open 😍
YETI, 1/17 – Our Valentine’s Day Gift Guide Is Here
Uncommon Goods, 1/14 – What’s a gift like you doing in a guide like this?
The Container Store, 1/21 – You Love Them. They’ll Love This.
Fanatics, 1/10 – Georgia Bulldogs Are Back-To-Back National Champions!
Vineyard Vines, 1/30 – Super Bowl Styles: Chiefs Vs. Eagles
Goldbelly, 1/30 – Top Picks for Game Day 🏈🍕
NFLShop.com, 1/21 – Now Available! The Super Bowl LVII Collection
Macy’s, 1/5 – These fitness essentials are part of a balanced lifestyle
The North Face, 1/5 – Gloves, beanies & slippers make all the difference
Priceline, 1/19 – Choose your savings (Escape the cold!)
Nordstrom, 1/11 – Styles for sunny escapes 🌞🌺
Art.com, 1/3 – 10 family photo wall ideas!
Lane Bryant, 1/3 – Hurry. Head-to-toe looks for $59 don’t last.
Olive Garden, 1/3 – What’s always here and always on us?
Crate & Kids, 1/26 – Tuck them into supersoft bedding →
Abercrombie & Fitch, 1/5 – INTRODUCING YPB >>>
Clinique, 1/14 – This makeup remover feels like a spa treat. Try it free! With purchase.
Abercrombie & Fitch, 1/12 – Like a shot of serotonin.
Crate & Barrel, 1/26 – Organized kitchen = clear mind.
Chubbies, 1/28 – I like big putts
Crate & Barrel, 1/11 – Hemp bedding: Good for you and the planet.
Lululemon, 1/19 – The Define Jacket? All over social media.
The Hustle, 1/10 – 🔥 Goodbye, gas stoves?
MyPanera, 1/11 – Join us for Wellness Wednesdays 😊
Target, 1/8 – New Tabitha Brown for Target vegan food & kitchen collection.
Quiksilver, 1/12 – New: Blank Canvas x Gregg Kaplan
Redbubble, 1/14 – 🧑‍🎨 Meet an artist: ECMazur