The Last Word on January 2024

Posted by Chad S. White on February 2, 2024

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A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

Don’t Be Too Quick to Dismiss Established Best Practices for Email (MarTech)

Data Regulator Fines HelloFresh £140k for Sending 80M+ Spams (The Register)

Three Words and Four Enemies of 2024 (Christopher S. Penn)

Google Is Making It Easier to Unsubscribe from Emails (The Verge)

Insightful & entertaining social posts

In my view, the greatest challenge we face today isn’t the rapid advancement of AI, but the erosion of our social fabric and the polarization within our society. Our fractured information ecosystems have triggered a dangerous backslide in our democracy, largely driven by the… pic.twitter.com/pwjt0ZaHPA

— Sinead Bovell (@sineadbovell) January 4, 2024

email isn’t always easy and sometimes it helps to outsource your user base, super happy they didn’t pick O365 or G+ but they did pick a previous giant, the Y! https://t.co/KeAetkAKhc pic.twitter.com/5QXfVhN7s0

— Keith Kouzmanoff (@emailmp) January 4, 2024

I see no problem here…

While it’s valid in principle, it’s not likely “your” email, or anyone else’s, it’d worth flagging as bad regardless.

— Matthew Vernhout – @emailkarma@deliverabililt.ie (@EmailKarma) January 2, 2024

Noteworthy subject lines

Nuts.com, 1/1 – New Year, New FREEBIE! 🎁
Omaha Steaks, 1/1 – Let’s start 2024 with $20.24 OFF & FREE shipping.
Clinique Online, 1/3 – Happy New Year! Kickstart a fresh routine.
NORDSTROM, 1/3 — Striking neutrals for 2024
Peloton, 1/14 – Peloton’s 2024 wellness trend predictions
Harley-Davidson, 1/16 – H-D Homecoming 2024 lineup just dropped 👇
kate spade, 1/8 – Welcome to the Year of the Dragon
Big Lots, 1/8 – Christmas Clearance 👉 Thousands of items up to 50% off!
😍 The Victoria’s Secret V-Day Shop, 1/22 – These Push-Ups = ALL The Glam
kate spade, 1/23 – It must be love
Uncommon Goods, 1/8 – 25 Valentine’s Day gift handmade with love
NORDSTROM, 1/16 – Your (gift) guide to love ❤️
Neiman Marcus, 1/25 – Valentine’s Day is almost here!
YETI, 1/25 – Last Chance For Free Valentine’s Day Customization
Scout from BARK, 1/30 – Alert: Your dog is expecting a Valentine’s Day gift 😬
Best Buy, 1/30 – Smart TVs as low as $69.99 is a tempting deal, isn’t it? Deck out your entertainment space
vineyard vines, 1/23 – New Sports Tees For 🏈 ⛷️ 🥍 🏂 🏒 Fans
Williams Sonoma, 1/3 – Now trending: 🍋🍋🍋
American Eagle, 1/8 – Just dropped! AE x Mean Girls 👚📒🔥🎀
The Company Store, 1/8 – Meet Our New Rifle Paper Co. Collection
Clinique Online, 1/13 – Ends soon! Clinique x Kate Spade New York gift.
West Elm, 1/22 – Incredible local designs taking the world by storm
Crate & Barrel, 1/11 – Ready to meet our 1600+ new arrivals?
Royal Caribbean, 1/10 – Icon of the Seas is here!
Patagonia, 1/2 – How to layer for the snow
Columbia Sportswear, 1/16 – Omni-Heat Infinity™ gear that’s good as gold.⭐
Chubbies, 1/16 – Nobody else is doing swim trunks like this
Huckberry, 1/9 – Ambiguous Dress Codes? Cue Smart Casual.
Gap, 1/30 – Loose is the MOVE
West Elm, 1/8 – Our best-selling sofa is curvy, sexy, cool
AutoZone, 1/4 – Overdue for new headlights?
Crate & Kids, 1/8 – Can you guess what our #1 furniture collection is?
Art.com, 1/14 – 📸See the most iconic images of the 20th century
Mike at Moosejaw, 1/8 – I’m giving you 20% off a full price item.
Abercrombie & Fitch, 1/5 — “Thanks, it has pockets!”
Eddie Bauer, 1/8 – Donate $1 And Plant A 🌲 With American Forests!