The Last Word on July 2022

Posted by Chad S. White on August 1, 2022

Leave a Comment

A roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

The Best Ways to Learn Email Marketing (rodriguezcommaj.com)

Accessibility Report July 2022 (Email Markup Consortium)

Email Flows for Every Industry (Mailmodo)

6 Best Practices for Using Animation in Email (Animately)

Elon Musk and the Twitter Bots: We Tested Account Creation with A Disposable Email (ZeroBounce)

Consumers Resent Poor Targeting by Brands: Study (MediaPost)

Taming Martech Stack Bloat Is Essential to Scaling Revenue (MarketingProfs)

Insightful & entertaining tweets

Can we stop calling it “cold email” and go back to calling it spam? “Cold email” is a euphemism created because “it’s not spam when I do it.”

— Mickey Chandler (@mickc_pro) July 1, 2022

The average person reads copywriting for less than 8 seconds before deciding to keep going or move on.

That means you absolutely need to catch attention with your headline/hook.

Here are 8 ways to do it:

🧵

— copyblogger (@copyblogger) July 15, 2022

I will stop coding emails with tables when people stop opening in Outlook desktop clients. #emailgeeks

— Carin Slater (@carinslater) July 20, 2022

Top 5 tips for getting your cold outreach email delivered!
1) Have
2) Permission
3) Before
4) You
5) Send!#deliverability #emailgeeks

— Kent McGovern (@KentMcGovern) July 27, 2022

Noteworthy subject lines

Williams Sonoma, 7/1 – Cheers to the red, white & blue! Recipes from our Test Kitchen inside ➡️
Sears, 7/21 – Air Conditioners to the Rescue – Up to 20% Off
Bass Pro Shops, 7/21 – Time For Your Dollar To Work As Hard As You Do!
Bed Bath & Beyond, 7/24 – Budget helper: get 20% off every purchase + 5% back with Welcome Rewards+
Burlington, 7/15 – HANDBAGS: On-budget & on-trend
Everlane, 7/14 – Back In Stock—Our Bestselling Transit Bags
Neiman Marcus, 7/15 – It girl-approved bags
Gap Back to School, 7/27 – Everyone Belongs 🤝
Macy’s, 7/30 – Back-to-school extras that will be your BFFs all year
IKEA, 7/11 – Your dream home is now in mixed reality. Imagine that!
Uncommon Goods, 7/14 – What if your home were as fun/cool/inspiring/slightly weird as you are?
Banana Republic, 7/1 – For All Your Wedding Needs
Neiman Marcus, 7/1 – Festival bound?
Big Lots, 7/7 – Your road trip checklist 🚗
Williams Sonoma, 7/7 – Summer pantry checklist: our top 10 things
Crate & Barrel, 7/19 – Recipes & more for the perfect outdoor party ☀️
Nordstrom Rack, 7/6 – Summer of ’22 hits
Saks Fifth Avenue, 7/30 – Saks in Aspen: Get an inside look at our pop-up shop, VIP parties & best ensembles
Airbnb, 7/23 – Chad, the great outdoors awaits. Your move.
Bed Bath & Beyond, 7/17 – Celebrate 🍨 Ice Cream 🍦😋 Day with $30 off the Ninja CREAMi + more must-haves!
Wegmans, 7/21 – They’re Here! Summer’s Best White Pearl Nectarines
Lane Bryant, 7/15 – That no-bra feeling for $35 (or less).
Express, 7/24 – 👖👖👖 ALL JEANS $45 STARTS @ 6 P.M. 👖👖👖
Gap Email Exclusive, 7/7 – 50% off SALE & exclusive 20% bonus + 9-5ing. 5-9ing. And weekending.
Macy’s, 7/6 – Hey there: this special offer has self-care written all over it.
Banana Republic, 7/6 – @You: Up to 50% Off Sale Styles Has Landed
JCPenney, 7/12 – Heard there was a big sale starting today…
Eddie Bauer, 7/14 – Shop Sustainably. 🌱
MoMA Design Store, 7/21 – Ready, Set, Recycled!
MarketingProfs, 7/22 – ➡️ Special deal to convince your boss + a cute seal
West Elm, 7/7 – It’s here! Our new collab with Walker Noble Studios
Quiksilver, 7/6 – Head South of The Border With Quiksilver x Pacifico
Quiksilver, 7/14 – Are These Stranger Things Boardshorts Really Cursed?
Uncommon Goods, 7/13 – 📣 Introducing gift sets & subscriptions 📣
Omaha Steaks, 7/7 – Get $25 OFF today when you opt-in for text alerts!