The Last Word on June 2020
A roundup of email marketing articles, posts, and tweets you might have missed last monthโฆ
Must-read articles, posts & reports
Marketing in the New Normal (Mathew Sweezey)
Social Distancing Is Changing the Way We Write. That’s a Problem. (MarketingProfs)
Emojis in Email Subject Lines: Advantage or Impediment? ๐ ๐ย (Nielen Norman Group)
M3AAWG issues email authentication advice for security pros (SC Magazine)
Insightful & entertaining tweets
I love it when people who thought email wasn’t a relevant channel at startups I used to work at reach out wanting me to give them email advice when they’re starting their own company.
โ Kristin Bond (@EmailSnarketing) June 15, 2020
This. This right here is the name of the list I just unsubscribed from.
We arenโt even trying. pic.twitter.com/qRu9DTAaSa
โ Michael J. Barber (@michaeljbarber) June 23, 2020
Just me and my friends talking about something you should be talking about too. pic.twitter.com/hug0xaajZk
โ Val Geisler ๐ (@lovevalgeisler) June 17, 2020
Noteworthy subject lines
Fandango, 6/6 โ Spotlighting Black Cinema
Everlane, 6/4 โ Every Action Counts
ModCloth, 6/16 — ๐ Happy Pride Month! ๐
Williams Sonoma, 6/22 โ Williams Sonoma x The Trevor Project. United Together.
Gap, 6/27 โ Celebrate love in new Gap X PRIDE
Macyโs, 6/2 โ Not a Dad joke: Fatherโs Day is sneaking up on us
Uncommon Goods, 6/14 โ Celebrate your father figure with a fitting gift
Michaels, 6/18 โ Last-minute ways to show Dad heโs #1 ๐
Olive Garden, 6/23 โ Start a New Tradition: Takeout Tuesday
Williams Sonoma, 6/16 โ The ultimate Taco Tuesday menu
Applebeeโs Grill + Bar, 6/18 โ Did someone say, Free Delivery?
Office Depot, 6/5 โ ๐ท PPE for your workspace
Gap, 6/25 โ New face masks are here!
Everlane, 6/12 โ 100% Human Face Masks
Staples, 6/5 โ Your business comeback starts here + save on reopening essentials.
Staples, 6/23 โ 5 ways to promote your reopening.
Office Depot, 6/6 โ Which chair is perfect for you?
Gap, 6/3 โ This shirt is virtual-meeting approved
Menโs | Saks Fifth Avenue, 6/5 โ Because weโve actually kinda missed wearing jeansโฆ
IKEA, 6/29 โ Consider this your staycation itinerary.
GapCash, 6/7 โ Get in staycation mode
Crate and Barrel, 6/23 โ Summer nights are magic sale + styling tips
Big Lots, 6/25 โ Save BIG on backyard fun!
Loweโs Home Improvement, 6/23 โ Beach in your backyard? Coming right up!
Target, 6/27 โ Next step: summer sandals.
Quiksilver, 6/14 โ The Best In Sun Protection
Walmart, 6/23 โ Fresh, fun ways to be a BBQ boss this summer ๐
IKEA, 6/10 — Why are calm spaces so important for kids?
Panera Bread, 6/2 โ Chad, lunch? โ
Groceries? โ
Free delivery? โ
โ
Williams Sonoma, 6/11 โ ๐ณ โ ๐ The best part of breakfast
Williams Sonoma, 6/6 โ Letโs do brunch โ๐ฅ๐
Williams Sonoma, 6/8 โ A drink for any time of the day โ๐น๐ท
Petco, 6/22 โ Save 35% on your first Repeat Delivery!
Patagonia, 6/27 โ A Macro Puff Quilt made from leftovers
Zales, 6/1 โ Say โYESโ to 20-40% Off All Engagement & Wedding
LifeWay, 6/8 โ ๐ฐ Missing a wedding? Mail gifts to the Mr. & Mrs.
Michaels, 6/28 โ Join us on Zoom to learn crafts from other makers!
Bass Pro Shops, 6/6 โ Free Opry livestream TONIGHT!
Bass Pro Shops, 6/27 โ TONIGHT: Watch Kebโ Moโ and Brad Paisley at the Opry
New posts on EmailMarketingRules.com
Common Marketing Outliers: Identifying & Managing Them
Netcore Podcast: Strategies to Reduce Email Churn Rates
On-Demand Webinar: The Questions to Ask Instead about Email Frequency & List Building
Email Evolution Conference 2020: The State of Email Marketing
Netcore Podcast: There Is Opportunity in Disruption and Email Is the Key
On-Demand Webinar: The Questions to Ask Instead about Email Performance Measurement
LiveIntent Podcast: What Does the Change in Email Behavior Mean for Marketers?
How Coronavirus Has Shifted Consumer Preferences
On-Demand Webinar: Understanding Email Deliverability
Email Innovations Summit 2020: Prioritizing Which Email Innovations to Pursue