The Last Word on March 2016

Posted by Chad S. White on April 4, 2016

Must-read articles, posts & whitepapers

Email use continues to grow worldwide with users expected to reach 230 billion by 2020 (The Drum)

Webinar Replay: Top takeaways of MarketingSherpa Summit 2016 (MarketingSherpa)

Pow Pow – Gaming within Emails (1973)

The Dispute Continues Over Email Privacy Rules (Direct Marketing News)

Email Deliverability Crash Course: Message Acceptance, Seed Lists & Panel Data (SparkPost blog)

Interactive Carousels in Email: HP ENVY & B&Q Outdoor Furniture (FreshInbox)

ESPs and Purchased lists: 9 months later (LinkedIn)

Emoji Marketing On The Rise (MediaPost)

What Happened to Our Metrics After We Stopped Sending So Much Email (HubSpot)

Insightful & entertaining tweets

@krudz: And today all of a sudden I speak spanish? #email #data #Verizon pic.twitter.com/RzuEURI4mh

@becskr: I really wish I wasn’t getting targeted with baby ads just because I’m “of a certain age”. Show me puppies, ALL TEH PUPPEHS

@DerekBHarding: In a stunning turn of events a marketer just said that martech belongs with marketing not IT (IT unconvinced) #dmu16 #martech

@EmailKarma: My wife sent me this – Do you perhaps mean .cat? Email address verification software fail! #EmailHumour #EmailGeeks pic.twitter.com/9P2NHDaB29

@unmarketing: Our @emmaemail friends must love this. Saying email is dead and to see why, just submit your email! pic.twitter.com/dzSHd7J1Qt

@TedGoas: ~ leans back in chair and tilts head skyward ~ Can I have just one day where someone doesn’t call an email an Email Blast? Just. One. Day.

Noteworthy subject lines

Pier 1 Imports, 3/6 — Hunting for that perfect Easter table?
Lego, 3/13 — Fill their baskets with creativity!
J.Crew, 3/13 — Reset your clocks, then shop this 23-hour sale
Chico’s, 3/13 — New Tops For Longer Days + 50% Off Sale (Ends Today)
ASPCA, 3/16 — Some Animals Aren’t So Lucky
Clinique, 3/31 — All the makeup Mom needs—in one pretty bag. Plus, FREE tote with purchase.
Tiny Prints, 3/27 — Just In! Our 2016 Graduation Collection
J.Crew, 3/4 — Cute new swimsuits: free shipping, free returns, zero dressing-room mirrors
J.Jill, 3/27 — Signs of spring—our new floral prints are here. Plus, extra 30% off all sale ends today.
Hayneedle.com, 3/30 — Gardening up to 45% off – grow get it!
Horchow, 3/4 — The RUG Sale: 25% off. Start your room here.
West Elm, 3/31 — Rug SALE! 30% off ALL jutes, dhurries, kilims..oh my!
Clinique, 3/4 — Say ‘I do’ to big day beauty. Free Vow to Wow Kit with purchase
Walmart, 3/27 — 4K Ultra HD TVs at super low prices
HP.com, 3/30 — Check out the world’s thinnest and lightest…
JCPenney, 3/6 — Buy 1 Get 1 for 1¢ select JCPenney Home items
Tempur-Pedic, 3/2 — Get a mattress, and we’ll give one away.
The North Face, 3/2 — Grown and Sewn in the USA
Moosejaw, 3/25 — The Patagonia Charity Thing is back
Clinique, 3/19 — A Beginner’s Guide to Collecting Art
Jetsetter, 3/27 — 30 Trips of a Lifetime (How many have you taken?)
American Red Cross, 3/25 — How well do you know Clara Barton?
Gap, 3/25 — you + these jeans (insert compliments here)
Threadless, 3/16 — INTRODUCING: Lounge Pants!
Furniture.com, 3/10 — See what everyone’s talking about > > > > > > > >
Express, 3/12 — Choose-your-own-adventure packing lists
Neiman Marcus, 3/25 — Insta-glam favorites + cocktail dresses under $500
Fans Edge, 3/3 — #TBT Retro is ALWAYS IN.
Under Armour, 3/10 — Batman or Superman?
Feeding America, 3/3 — Hunger has no political party
Drs. Foster & Smith, 3/16 — How to Stretch Your Pet’s Healthcare Budget