The Last Word on October 2016

Posted by Chad S. White on November 3, 2016

Must-read articles, posts & reports

2016 Lookbook (Shaw + Scott)

2016 Holiday Email Marketing Report (MailCharts)

Retailers to Prepare for Post-Election Holiday Shopping (National Retail Federation)

Get Your Customers Back With Excellent Win-Back Emails (Sleeknote)

Google has killed Email Marketing … Again (LinkedIn)

2017 will be the year of interactive email (Medium)

Insightful & entertaining tweets

The globals powers of the world are being hacked….via email. 2017 will surely bring a rise in encrypted and secured email clients https://t.co/a3E02CUBH1

— Anthony Chiulli (@AnthonyChiulli) October 27, 2016

When just one emoji in your preview text just won’t do. pic.twitter.com/1G9MIBQ3Cw

— Jaina Mistry (@jainamistry) October 27, 2016

Email, its strength and weakness, is how flexible it is in ways people don’t appreciate. A modern system would never be designed like this.

— SwiftOnSecurity (@SwiftOnSecurity) October 14, 2016

Noteworthy subject lines

Dell, 10/4 — Here it is! The new laptop that lets you decide. The choice is yours.
Lands’ End, 10/1 — Join Lands’ End in fighting breast cancer
Vera Bradley, 10/1 — Pick up Art Poppies for the cause…
M•A•C Cosmetics, 10/4 — Halloween: Space Squad – Galactic Ghoul & Space Vampire
Pier 1 Imports, 10/1 — Welcome to the after-party
Lego, 10/1 — New Exclusive Winter Holiday Train now available!
Peet’s Coffee, 10/1 — Our Holiday Blend preview roast is here!
The Container Store, 10/20 — Get Ready for Holiday Guests!
Neiman Marcus, 10/31 — Parties coming up? Our fashion director’s favorites
Hayneedle, 10/11 — 40% off Christmas trees? Yes, please! Plus dining, lighting & more.
IKEA, 10/14 — Easy, affordable ideas to get you ready for the holidays!
SeaWorld Orlando, 10/6 — Our New Christmas Hotel Package will make you merry
PersonalizationMall.com, 10/14 — Save 50% On Personalized Christmas Cards
Neiman Marcus, 10/19 — The 2016 Christmas Book is here! Fantasy Gifts, exclusive finds, styles of the season + more
ToysRUs, 10/29 — Our AWWWESOME holiday catalog is here – let the wishing begin!
Zulily, 10/30 — These toys are GAME CHANGERS! Come shop Santa’s Workshop
Pier 1 Imports, 10/6 — Be a part of the holiday crew.
ToysRUs & BabiesRUs, 10/1 — We’re Hiring!
RH, 10/26 — Luxe Faux Fur Gifts. Explore the Holiday 2016 Collection.
Barneys New York, 10/6 — Furry Textures Are Our Favorite Fall Accent
Under Armour, 10/4 — It’s Hoodie Season—You Ready?
The North Face, 10/30 — Warm boots for winter’s worst
GNC, 10/13 — It’s National Train Your Brain Day, Remember?!
IKEA, 10/12 — Chad: you’re invited to the IKEA Cook and Eat Your Way Event!
ASPCA, 10/7 — Hurricane Matthew: ASPCA Deploys Response Team
Wine.com, 10/21 — Top-Scoring Wines for Every Budget
Walmart, 10/4 — ******SPECIAL BUYS****** while supplies last
Gap, 10/20 — Don’t let FOMS happen (that’s Fear Of Missing Sale)
UncommonGoods, 10/26 — First World Problems: Solved
Anthropologie, 10/10 — Wear this dress. Make an entrance.
Blue Nile, 10/13 — Calling All Ring Fingers: Engagement Collections
Golfsmith, 10/14 — We’re Closing in Northborough & Bellingham – Take 40% Off Everything!
Applebee’s, 10/7 — Game Time – Go Boston!