The Last Word on September 2021

Posted by Chad S. White on October 7, 2021

A roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

Email for All report (Action Rocket and Beyond the Envelope)

Skinny Santa: Salesforce Expects Higher Costs, Fewer Online Orders This Holiday Season (MediaPost)

Insightful & entertaining tweets

Copywriting is like a joke: if you have to explain it, it’s probably not good.

— Robert Davidson 💌♻️ (@dobertravidson) September 23, 2021

See something new every day pic.twitter.com/Rnlh5RK9Un

— 𝔸𝕃𝔼𝕏 (@alexcwilliams) September 24, 2021

The holidays are for gift-giving. It’s time to rethink your personalisation strategy.
➡️ don’t only personalise based previous shopping or browse data
➡️ also recommend products outside the typical range
➡️ send gift-giving inspiration

— Kate Barrett eFocus (@eFocus_marketin) September 28, 2021

Noteworthy subject lines

Really Good Emails, 9/9 – Do you want to be our CEO?
Burlington, 9/8 – Our Nationwide Hiring Event starts soon! Apply today.
Big Lots, 9/12 – We’re hiring! Check out the perks!
Petco, 9/2 – 20% off your local pickup! Includes dog and cat food!
Hobby Lobby, 9/7 – NEW Christmas Arrivals! 40% Off 🎄
Big Lots, 9/10 – Crazy for Christmas? Sneak a peek inside!
Williams Sonoma, 9/17 – First look: our one-stop shop for Halloween, Thanksgiving & Christmas is HERE
Office Depot, 9/2 – 🔔 Save up to 55% today, on our best-selling school supplies…
DICK’S Sporting Goods, 9/9 – Your DICK’S Sporting Goods email: time to think about school styles?
ModCloth, 9/6 – Bat news: final hours for 30% off Halloween! 🦇
The Home Depot, 9/2 – Doing Season Is Kicking Off 🏈
Wegmans Meals 2GO – We’ve Got Game Day Covered!
Williams Sonoma, 9/10 – Cozy up to autumn with our favorite meatball recipes for any occasion
Neiman Marcus, 9/6 – Sweater weather is on the way
GapCash, 9/17 – You’re getting warmer…
Nordstrom, 9/6 – The five styles to get this fall
Williams Sonoma, 9/18 – Hello, autumn hues 💛❤️🧡
GapCash, 9/18 – Sweatshirt Dress + Tie-Dye = 🧡❤️💚💙
Eddie Bauer, 9/22 – Fall = Down Puffy Weather!
Nordstrom, 9/18 – New season = new shoes
Saks Fifth Avenue, 9/10 – It’s all about pearls, sequins and quilting
Zales, 9/15 – Get the Look: Serena Williams at the 2021 Met Gala
Gap, 9/2 – 90s vibes, teen-ified
Neiman Marcus, 9/2 – New & emerging denim brands
Spotify, 9/27 – Listen to women at full volume
Patagonia, 9/6 – Old clothes, new tricks
Quiksilver, 9/12 – High impact in the water, low impact on the environment.
Patagonia, 9/17 – How are your clothes grown?
AutoZone, 9/27 – See FREE battery services near you 📍
IKEA, 9/16 – LIVE NOW: Open your doors to the IKEA Festival!
Burlington, 9/15 – It’s National Hispanic Heritage Month!
Kohl’s, 9/23 – Celebrate Hispanic Heritage Month in style.
Neiman Marcus, 9/24 – Spotlight on diversity
Express, 9/8 – The group chat is 😍 over these wedding outfits
Petco Love, 9/8 — $1M in lifesaving funds: share your 🐶 🐱 🐰 story