The Last Word on September 2024

Posted by Chad S. White on October 1, 2024

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A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

The Last Days of Last-Click? (eMarketer)

Elusive AI ROI Doesn’t Mean the Bubble Will Burst (CMSWire)

Gmail Allows More Senders to Protect Their Brand Using BIMI Common Mark Certificates (Google Workplace Updates)

Consumers Will Sign Up for Retail Newsletters If… (Chain Store Age)

Google and Apple Face Billions in Penalties After Losing E.U. Appeals (New York Times)

What’s the Average Lifespan of a Website? 10 Factors in Website Longevity (Andy Crestodina)

My Go-to Solution to Increase Revenue During the Holiday Rush (Only Influencers)

Five Fundamental Truths: How B2B Winners Keep Growing (McKinsey & Co.)

The Man Quietly Rewriting American Privacy Law (Politico)

Insightful & entertaining social posts

The world belongs to optimists, because if you’re going to do anything big, you have to believe it’s going to happen, otherwise it never will

— Logan Kilpatrick (@OfficialLoganK) September 13, 2024

Noteworthy subject lines

Patagonia, 9/30 – Our vote’s on Earth
Harley-Davidson, 9/6 – A Salute to Service
VS PINK, 9/17 – Halloween Recs 🧟‍♀️ Look Alive—or Not
Forever 21, 9/29 – 30% OFF Spooky Shop 👻🖤
Williams Sonoma, 9/22 – A Thanksgiving table to remember 🦃
Williams Sonoma, 9/15 – Your stress-less Thanksgiving checklist is here
vineyard vines, 9/30 – NEW: Limited-Edition Breast Cancer Awareness Tees
FIGS, 9/29 – They Said F*** Cancer and Beat It
West Elm, 9/22 – ‘Tis the season to get ahead of holiday festivities
Clinique Online, 9/19 – A+++ offer. Take 25% sitewide. 🙌 🙌 🙌
Levi’s®, 9/8 – Football season is on 🏈
Big Lots, 9/7 – Use your coupon now for National Tailgating Day!
Forever 21, 9/17 – Jackets & Outerwear 🧥🍂
Quiksilver, 9/18 – Get Your Long Sleeves Ready 🍂
Neiman Marcus, 9/2 – Fall boots in thigh-high lengths you’ll love
Michaels, 9/23 – We’re your concert prep HQ! Style your look with our must-have supplies and DIYs. ✨ 💕
Crate & Barrel, 9/23 – New furniture. By next week.
The Container Store, 9/23 – No Time To Organize? Let Us Do It!
J.Crew, 9/4 – Introducing Fall 2024 with Demi Moore
Crate & Barrel, 9/15 – How @lonefoxhome found his *perfect* chair
Crate & Kids, 9/15 – ICYMI: Our new Jeremiah Brent collab is here!
Columbia, 9/18 – Mickey’s Outdoor Club collection coming soon!
Exclusive Offer From Victoria’s Secret, 9/17 – Hurry—Your $15 Expires Tomorrow
Gap, 9/29 – You have 50% off waiting + app-only bonus 10%
Columbia, 9/28 – $20 off $100+ when you say yes to texts! 📱