The Marketing Book Podcast: “Email Marketing Rules” by Chad S. White

I had the honor of being the very first email marketing book author on The Marketing Book Podcast, which is hosted by Douglas Burdett. During episode #130, Douglas and I talk about:

• How email marketing is de-siloing and being integrated with other channels and business functions
• How email is granted media, not owned media
• The role of inbox providers like Gmail and Outlook
• The Hierarchy of Subscriber Needs
• How email deliverability now hinges on both negative feedback and positive engagement
• Why buying email lists is so dangerous
• Why brands focus too much on open rates
• Misconceptions around subject lines
• Optimizing your preview text
• Mobile-optimizing your emails
• Defensive email design and the use of fallbacks
• How subscriber expectations are rising
• The books that have influenced me and what I’m reading now

For all the details and lively discussion…

>> Listen to the Marketing Book Podcast