Email Marketing RulesThe Most Wonderful (High-Stakes, High-Volume) Time of the Year [Infographic]
For B2C brands, the holiday season is everything they’ve been working toward. All the relevance and value they delivered earlier in the year has fostered the loyalty their customers are bringing with them into November and December—and into the Cyber Five heart of the holiday season.
In the infographic in this post, we highlight some of the strategies brands used to connect with their most loyal customers across their promotional marketing channels, including email, SMS, web push, and mobile push. Brands know that revenue per message is highest during the Thanksgiving-to-Cyber Monday period, so they took advantage of high buyer intent by pushing message volumes well above average non-holiday levels.
>> Read the entire post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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