Email Marketing RulesTop Email Marketing Trends of 2017
Litmus asked more than 1,200 marketers which of the following six promising email marketing trends they were most excited about for 2017:
- Interactive emails
- Email encryption
- HTML5 video in email
- Big Data personalization in emails
- Omnichannel email experiences
- Automated emails
None of those trends got the majority of respondents excited, so we decided we’d explore all six of them. In addition to sharing our own thoughts, we’ll add in the opinions of some of our Email Marketing in 2020 ebook contributors. Perhaps we can give you some reasons to be more excited about some of these email marketing trends, all of which we think will be impactful this year.
>> Read the full post on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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