Email Marketing RulesUnderstanding Email Click Rates
Marketing metrics are just numbers. Without the proper understanding and context, you can’t turn these numbers into the valuable insights you need to make better tactical and strategic decisions.
In this series of posts, we’ll look at a variety of marketing metrics, discussing how to measure each one, how to use each one, and how to benchmark your performance. In this post, we’re examining email click rates. We’ll explain:
- How Click Rates Are Measured
- How to Best to Use Click Rates
- What Is a Good Click Rate
For a detailed look at each of those issues…
>> Read the full post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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