Email Marketing RulesUplers: 29 Experts on Email Trends to Watch for in 2021
After a rollercoaster 2020, companies are reevaluating their email marketing strategies for 2021. To aid those efforts, Uplers asked me and 28 other email marketing experts to discuss the trends that we see driving the industry forward this year.
My prediction centered around the K-shaped recovery and how that’s translating into vastly different email marketing priorities for companies that have done well during the pandemic, such as ecommerce and digital entertainment companies, and those that have suffered, like travel and hospitality companies. At the same time, there are some trends that will be popular across both groups.
For my entire prediction, and to read the predictions from the other 28 experts…
>> Read the full post on the Uplers blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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