Validity’s Email After Hours Podcast: Why We’re Still Mad About Apple’s MPP

Since Apple introduced it in 2021, Mail Privacy Protection has had a profound impact on how email marketers operate and many are still struggling with how to adapt. I join Validity’s Guy Hanson and Danielle Gallant on the Email After Hours podcast to discuss everything MPP. We tackle the following questions:

• How did MPP upend the status quo and who has been impacted most?
• What other email marketing challenges and opportunities lie ahead?
• What are some of the positives of MPP?
• Was Apple trying to solve a problem that most consumers didn’t know existed?
• How have marketers responded to MPP?
• What are some useful ways of using auto-generated opens?
• How should senders be measuring engagement post-MPP?
• How have subscribers been affected by MPP?
• Has MPP actually spurred unethical sender behavior?

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