Email Marketing RulesWebinar Recording + Q&A: Adapting to Consumers’ New Spam Definition
Marketers must shift their email strategies to match consumers’ shifting spam definition. Litmus worked with Fluent to survey 1,300+ American adults to determine what causes them to report emails as spam and to unsubscribe.
Jordan Cohen, Chief Marketing Officer at Fluent, and I teamed up to discuss these findings and what they mean for email marketers going forward. To watch the recording, download the slides, and read the Q&A from the webinar…
>> Get the full recap on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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