Email Marketing RulesWhat Is a Conversion? And Is an Email Conversion Different?
Conversions are a critical metric for most email programs. However, in part because email programs have a bunch of secondary goals that are unique from the business’s goals, the definition of a conversion has become more than a little hazy, creating misalignments at some brands.
To clarify the definition, we asked 5 experts to share their thoughts on the issue:
- Alex Birkett, Growth Marketer at ConversionXL
- Steve Linney, Founder of eMRKTNG
- Erin King, Sr. Email Marketing Manager at Litmus
- April Mullen, Sr. Marketing Strategist at Selligent
- John Caldwell, President of Red Pill Email
To learn the difference between micro-conversions and macro-conversions, email conversions and website conversions, direct conversions and indirect conversions, and conversions and conversions to sale, then…
>> Read the entire post on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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