Email Marketing RulesWhat’s Wrong with Email Marketing?
As powerful and unique as email marketing is, it’s far from perfect. If you want to grasp some of its imperfections, just look at what the inbox and mailbox providers have been doing. The features they’re pushing will give you a sense of what they feel is wrong with the channel.
Here are the major perceived shortcomings they’ve been investing in trying to fix:
- Email marketing isn’t engaging enough.
- Email content can become outdated.
- Emails are too cluttered.
- Email isn’t trustworthy enough.
- Emails are sent to people who aren’t engaging with them.
- Email violates subscribers’ privacy.
- Email performance data is inaccurate.
For a full discussion of each of those, including which inbox providers believe that and what they’re doing about it…
>> Read the entire post on the Only Influencers Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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